Tennessee Education Lottery Brings an Olympic Flair to Everyday Wins with New Campaign

Nashville-based, idea-driven agency BUNTIN brings a touch of Olympic flair to everyday life in their latest campaign for longtime brand partner Tennessee Education Lottery, highlighting how regular folks can score big in time for the organisation’s 20th Anniversary. Since its inception, the Tennessee Education Lottery has provided more than 2 million scholarships and grants for students. Along the way, BUNTIN has created award winning, memorable campaigns to support this important work, drawing attention through the tongue-in-cheek humor that sets the campaigns apart.

The latest ads humorously feature 'athletes' like a sprinter, hammer thrower, deadlifter, and swimmer, showcasing their intense determination as they tackle mundane chores. Instead of celebrating with Olympic medals, these everyday champions enjoy their victories with a lottery win.

When speaking about the Tennessee Education Lottery’s anniversary, Rebecca Paul, Lottery president and CEO, remarked, “In just over 20 years, the Tennessee Education Lottery has raised more than $7.5 billion for education programs that have opened doors of opportunity and created a brighter future for students in the state.” She also highlighted the success of the recent campaign, stating, “So many things have contributed to our success during the past two decades, including effective advertising such as this timely and entertaining Olympic-themed campaign created by BUNTIN.” The partnership between the Tennessee Education Lottery and BUNTIN has resulted in multiple top awards including a Judge’s Choice and Gold ADDY Awards for the recent '625' spot.