Tesco Mobile's Beatboxing Billboard Wants People to #WakeUp

Following on from the successful #wakeup TV campaign, Tesco Mobile and Deep Focus London have created a social media campaign through Punq directors Dapper, who helmed a youthful urban spot which garnered 3.4 million hits on Facebook in a single week.

Featuring champion beatboxers, the ‘live’ billboard interacts with the public on a British high street and contains hidden messages which viewers have to spot to win prizes.