The British Arrows Announces the Bolt Award

The British Arrows announces its first special award.

The Bolt Award - presented in honour of Barney Richard - will be awarded to an individual who is introducing new ideas, techniques, or approaches within a piece of moving image advertising content.

The Bolt award-winner will challenge, or transform existing moving image genres, while aiming to influence cultural trends through their discussion-provoking work and unexpected ideas.

The winner will be selected from work entered into the Creative Team, New Director and Student Commercial of the Year categories.

“Barney was the co-founder at all of Us here but mostly he was a friend. His outrageous humour was unequivocally reflected in his musical, film and artistic choices. He poked fun at the world and anything contrived or overly formal while at the same time being immeasurably kind and supportive. We wanted to remember him for this, in a way we think he would approve of, a bolt of lightning representing the delightful troublemaker he was!” said Isabella Parish, co-founder of all of US here.

“The YOUNG ARROWS’ mission is to spotlight and celebrate emerging talent in the UK moving image advertising industry and we’re delighted to announce the first Bolt Award for 2024. We’re looking for innovative thinking and boundary-pushing work within a piece of branded content, and we’re encouraging emerging talent from across the UK to enter the awards, it’s free afterall.” said Simon Cooper, chairman of the British Arrows.

Entry closes on Wednesday 4th September.

Enter now here.

Download the Entry Pack here.