The Chase Is On In This New NASCAR Film From Ogilvy & Mather

NASCAR has been in the midst of a successful campaign, in partnership with Ogilvy & Mather, called Ready.Set.Chase to promote the 2016 Chase for the NASCAR Sprint Cup, which culminates with this new spot.

It's a unique program inspired by iconic chase scenes in classic Hollywood action films and taps top production talent (Jonathan Taylor -- Independence Day, Willy Wonka, etc.) to create social videos of high-profile NASCAR drivers reenacting what happened on the racetrack. You can check out some of the other content to date here: Teaser Film, Episode one and Episode two.

Ogilvy & Mather and NASCAR come together to watch each race prior to fleshing out the storyline -- a direct reflection of how the events of the raceway unfold during the gruelling 10-week playoffs. Every major crash, pit stop, or engine failure that might happen in the race, is worked into the script of each film in real time. With each film, there is a less than 24-hour turnaround from the final round’s race, to cameras rolling. 

The videos have received more than 10 million views and NASCAR’s social-first strategy has resulted in a +92% year-over-year increase in the brand’s social engagement.