The Juju Argentina Crafts Clever Campaign to Protect Netflix Content from a Cyber Attack

The movie “Leave the world behind” which premiered on December 8th on Netflix, is a psychological thriller that will keep you on the edge of your seat from the very first minute. Starring Julia Roberts, Ethan Hawke, Mahershala Ali, and Kevin Bacon, the movie is based on the best-selling novel by Rumaan Alam. It tells the story of a family who seeks to escape the stress of the city by renting a dream house on the beach. However, their tranquillity is interrupted by a mysterious cyber attack that isolates them from the world and the arrival of two strangers who claim to be the owners of the property.

Can you imagine a world without Netflix? What would you do if one day you woke up and couldn’t access your favourite series and movies?

The Juju Argentina agency created a clever marketing campaign in VP that surprised the residents of Bogotá, to generate excitement for the movie’s release.

At Bicentennial Park and 93 Park, containers were placed that simulated anti-cyber attack shelters, where all Netflix content was stored on DVD format. So, if the world is left without the internet, no one has to give up their favourite entertainment.

Curious people who took photos now know that in case of an emergency, they can enter the container and find everything from classic movies to the latest platform releases. An original and fun way to invite the public to watch this movie that will make you reflect on what we depend on technology for.