The SHOUT Group and Spritzer Embark on an Epic Malaysian Hydration Vacation
Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water.
Dubbed "Air Love Cuti-Cuti'', a clever wordplay that combines the Malaysian term for water (Air) and their love for travel (Cuti-Cuti) the campaign features Spritzer brand ambassadors, Syafiq Kyle and Koe Yeet, in a 6-episode travel vlog series sharing their travel experiences as they uncover the beauty and hidden gems of the different states of Malaysia, all accompanied by Spritzer as their travel hydration companion. The campaign was created by the brand’s creative agency FCB SHOUT, the advertising arm of Malaysian owned and operated creative services company - THE SHOUT GROUP.
“At Spritzer, we are deeply passionate about the unique health benefits derived from the silica-rich content in our mineral water,” expressed Shiao Chan, Spritzer Malaysia’s head of marketing. “Expanding our insights on Malaysians’ love for travelling, we aim to tap on this opportunity to position our brand as the most preferred hydration choice on-the-go, making the experience a happy and healthy one inside and out. And through our collaboration with FCB SHOUT, we invite tourists to embark on an invigorating journey with our natural mineral water, promoting sustainable tourism and supporting our communities.”
In addition to the travel vlogs, the campaign entices viewers to submit their own content whilst also encouraging them to take part in interactive contests on Spritzer’s social platforms with RM50,000 worth of travel vouchers up for grabs. The contest is further promoted to a wider audience through cinema ads – a strategic placement that captivates moviegoers with compelling visuals and engaging messages, ensuring maximum reach and drawing more participation. Beyond digital, the campaign’s visibility was boosted courtesy of branded tourist buses.
Syahriza Badron, general manager of FCB SHOUT, commented on the project, saying, “Whilst tourism related initiatives are not typically part of Spritzer’s marketing programmes, we saw the long-term potential of the brief. The idea of “Air Love Cuti-Cuti” aligns with the brand’s long-term sustainability and growth ambitions as it establishes a claim that is befitting that of a home-grown champion and Malaysia’s #1 mineral water brand.
“Air Love Cuti-Cuti” debuted on 28 May 2024 and is running in cinemas and across Spritzer’s digital and social channels.
