This Beer and Bank Team up for the Ultimate Savings Accounts

To face the glass shortage, Pilsen, the number one beer of AB InBev Perv, decided to turn its single-serve bottle into a returnable one.

To promote this new habit, it introduced a rewards system. For every bottle returned, you save 50 cents. That means that for every five bottles, you save enough to get one free beer.

So, if we were talking about savings, we needed to call for the number one bank in Peru: BCP. 

It all started on August 14th, 2023, when the entire country woke up to a surprise: the 'P' of every BCP bank sign was replaced by the iconic 'P' of our Pilsen logo. Then, people were further surprised by another change: we replaced the 'P' on our beer labels with the 'P' of BCP. Hours later, we were ready to launch here, a platform with different features specially tailored to encourage young people to return their bottles and save money. There, they found an online sitcom starring the most popular actors among their generation, a video game about savings and returning bottles, savings lessons that rewarded people with money after completion, and for the very first time in Peru, a bank extension that allowed friends to save together for a common goal.

Due to high engagement from the public, the campaign was extended for an additional month, ultimately running from August until mid-November.