Three Directors Share Unique Visions for Jewellery Brand Tous

CANDA and LOLA MullenLowe team up for new Tous jewellery campaign.

The campaign is made up of three different spots, created by three CANADA directors who have reinterpreted the essence of the hundred-year-old brand. It was presented in December as in audiovisual, digital and written media in all countries in which TOUS is present. The agency behind it is LOLA Mullenlowe.

The campaign. Three spots, three different points of view.

Each director has their own point of view and a unique tone of voice transcending the product itself.

MANSON's disruptive reinterpretation of TOUS essence comes with seven chakras animated by BLISS. It invites us on a stroll around Barcelona, where energy transforms everything.

NUR CASADEVALL's reinterpretation of it is showing what's behind the jewel. The title is Magic Nature. It offers up an electric, dreamlike journey in which the colour blue, water, light and music take us on a voyage in search of harmony.

BÀRBARA FARRÉ, with her unique and delicate visual style, gives us all the emotion of a true love story. The tile is 'Oursin' and it's all about spikes and passion.