Toyota Invites Fans to 'Roll Deep' Together in NFL Campaign

Toyota Motor North America has unveiled an NFL-themed campaign that highlights Toyota’s deep connection to the NFL and its support of football fans across the country. The campaign from Saatchi & Saatchi builds on Toyota’s 67-year legacy of playing a grassroots role in football’s rise in our communities, to now advancing a modern vision of how the brand will bring Toyota owners closer to the game they love in new and unexpected ways.       

'The Official Automotive Partner of the NFL' will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season.

'We Roll Deep Anthem' is an exhilarating spot that highlights the unifying moments that energise football fans across the country, bringing together diverse fanbases with thrilling excitement. The spot features a unified cavalcade of Toyota Nation fans and Team Toyota stars - Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams) - setting off on an adrenaline-packed NFL adventure.

The campaign will debut on Thursday, September 5th during the primetime matchup between the Baltimore Ravens and the Kansas City Chiefs as the two clubs kick off the NFL season on NBC and Peacock.

“For more than sixty-five years, Toyota has been there for road trips, practice drop-offs, and tailgates, connecting fans, families, and communities to America’s favourite sport,” said Michael Tripp, group vice president of Toyota division marketing. “This campaign demonstrates our commitment to immersing fans further into the excitement of gameday adventures.”