Trainline Highlights the Ticket Machine Truth

Trainline launches a tactical campaign responding to independent research showing on-the-day train tickets are over 50% more expensive from in-station ticket machines vs online platforms (the pricing was taken from Trainline, the market leader). 

The Metro coverwrap greets commuters this morning, taking a tongue-in-cheek approach to sharing the news. The ticket machines have been personified by the ‘Sticky Buttons’ character, who is charging same-day train travellers 52% on average more than the equivalent ticket available on Trainline.