Tres Cruces' Limited Edition Football Shoes Inspire the Brave

Ogilvy Peru and Tres Cruces present a special edition of 'football sneakers for all-terrain' to continue encouraging the brave ones who do not give up and face challenges on and off the field. 

"When we launched the 'Los Más Bravos' (The Braves ones) campaign, we introduced a powerful concept that emphatically reinforces Tres Cruces' commitment to Peruvians. To further fuel the passion for football, we were determined to equip the bravest with specialised sports apparel. This led us to create these football sneakers designed for all terrains, in collaboration with the esteemed local brand New Athletic. We create a product, while strengthening the connection between Tres Cruces and the people of Peru." said Yasu Arakaki, chief creative officer at Ogilvy Peru anf Ecuador. 

The new shoes combine versatility, comfort, and safety to enhance the maximum performance of the players. In alliance with New Athletic, the shoes for 'the bravest' are already available in stores in Lima and New Athletic website.

"This collection is specially designed for them, those who are capable of playing on any terrain and risk it every day to get ahead. The idea was born from the passion for football of Peruvians, to support them and encourage them to follow their passion," says Yulia Elchenko, marketing director of Tres Cruces.