True Solicitors Unveils Rebrand to Enhance Client Experience

Newcastle-based True Solicitors has unveiled a comprehensive rebranding, partnering with creative agency Drummond Central to modernise its identity.

This strategic shift reflects the nationwide firm's commitment to growth through its ongoing dedication to providing exceptional legal services to clients in an increasingly dynamic environment. Having enhanced its service offerings, it sought to streamline the client journey to ensure that clients can connect with True Solicitors anytime, anywhere.

The refreshed brand positions True Solicitors as an approachable, always-professional and trusted partner for legal advice. Through the revitalised brand identity and messaging, the firm aims to resonate with a diverse client base, ensuring its legal expertise is accessible to all.

Including a new logo, visual identity, website and tone of voice, the rebrand encapsulates True Solicitors’ mission to cut through the complexities often associated with legal services.

Andrew Milnes, managing partner at True Solicitors said, “We are excited to unveil our new brand identity, which reinforces our dedication to modernising and simplifying our client’s journey. Our firm has evolved over the last nearly 30 years, and we believe that our new branding reflects not only who we are but also our vision for the future. Throughout our rebranding process, we have considered how best to make our services more accessible and user-friendly, and this effort is just the beginning.”

The firm appointed Newcastle-based creative agency Drummond Central for the rebrand.

Rebecca Connolly, senior account manager at Drummond Central shared, "It’s been fantastic to work with the True Solicitors team to set a new strategic direction and create a compelling new brand experience which not only distinguishes them from competitors, but also helps to consolidate the various expert legal departments. The new identity hones in on True’s authenticity which again sets them apart from the crowded competitor landscape. We’re excited to see the firm’s continued growth and success.”

The new branding has been rolled out across True Solicitors’ channels; to find out more visit their new website.