UFC Announcer Bruce Buffer Turns Personal Grooming into Action Sports for Manscaped

Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with Covid-19 safety measures, principal photography leveraged VFX plates and post production to maximise safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature 'It’s Time!' sendoff.

The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.