VCCP Group Lands Motability Operations Account Across Creative and Media

Motability Operations, the company responsible for the delivery of the Motability Scheme, has today announced the appointment of VCCP Group as its agency partner. VCCP and VCCP Media will work with Motability Operations across brand strategy, media and creative following a competitive pitch led by the AAR. 

Serving over 700,000 people with disabilities or illnesses in the UK, the Motability Scheme aims to ensure that everyone in need has access to vehicles - from mobility scooters, cars or powered wheelchairs. 

The win follows on from VCCP Group’s design agency SomeOne winning the branding business back in September. 

“We were very pleased with VCCP’s strategic approach to our brand, focusing around ‘The service that keeps you moving’.” Lisa Thomas, chief marketing officer at Motability Operations added, “We are excited to be starting work with VCCP across brand strategy, media and creative communications, and seeing our first work go live.” 

James Shoreland, CEO at VCCP Media said, “VCCP is the integrated agency. That’s why we are delighted to have won Motability Operations across creative and media. We’re proud to be working with a brand that advocates for people with disabilities and delivers independence. We look forward to demonstrating the power of creativity in media.”

Roly Darby, managing director at VCCP added, "A great opportunity to support a fantastic team with an important cause. Creating work and representation that society desperately needs, whilst making a real impact on people's lives.”