Visa Inspires Everyone to Follow Their Passions for Paris Olympic 2024 Film

Olympians may be world-class athletes on the field, but that doesn’t mean they don’t have hobbies like the rest of us! Visa, the Official Payment Technology Partner of the 2024 Paris Olympic and Paralympic Games, has unveiled a new campaign across Europe titled ‘Level Up Your Game’ that encourages everyone to follow their passions. Fronted by Team Visa’s Olympic and Paralympic athletes, the campaign brings together Team Visa athletes with Gen Z influencers and content creators to bring a world-class athlete’s passion project to life.

‘Level Up Your Game’ includes the release of an inspiring hero film, directed by PRETTYBIRD’s Salomon Ligthelm and featuring Team Visa athletes Sasha Zhoya (France), Davide Morana (Italy), and Desirée Vila (Spain). In the short film, Sasha Zhoya is equipped with ground breaking technology that enables him to pursue his passion for making music with his movements. Partnering with rising music star Ellie Dixon and creative technologist, Rifke Sadleir, the film highlights Sasha’s journey from dreaming to making, and how embracing challenges is an essential step in achieving success.

Supporting this, Visa has produced a collection of docu-series, celebrating the real-life stories of Team Visa athletes, local influencers, and local creators in the UK, Italy, Spain, Germany, France, and Poland ahead of Paris 2024.

The campaign will run throughout the Olympic and Paralympic Games and will be shown across social media platforms, digital media, video on demand, cinemas, and experiential in 20 countries across Europe.