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Visit Philadelphia and Ms. Joyce Abbott Launch 'Little Free(dom) Library'

13/02/2024
Advertising Agency
Boston, USA
45
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Allen & Gerritsen client campaign sees the namesake of Abbott Elementary encourage visitors and residents to explore Black history and narratives in Philadelphia

To commemorate Black History Month, A&G client Visit Philadelphia has launched a new initiative, 'Little Free(dom) Library,' to encourage visitors and residents to explore Black history and narratives in the city. This campaign was launched in partnership with the Little Free Library, and offers 1,500 banned books written by Black authors across 13 Little Free(dom) Library sites throughout Philadelphia. 

To kick off the campaign, A&G and Visit Philadelphia co-produced a creative spot to announce the initiative, partnering with Ms. Joyce Abbott, Quinta Brunson's former sixth-grade teacher and the namesake for Brunson's Emmy Award-winning show, Abbott Elementary. 

Learn more about the Little Free(dom) Library initiative at VisitPhilly.com.

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