VMLY&R Commerce Receives 2 Gold, 3 Silver, 3 Bronze and 9 Shortlists at Cannes Lions 2023

VMLY&R Commerce, WPP’s end-to-end Creative Commerce company, garners recognition at the 2023 Cannes Lions International Festival of Creativity, receiving two Gold, three Silver, three Bronze and nine shortlists across a spectrum of categories, including Creative Commerce, Direct, Industry Craft, Mobile, Brand Experience & Activation, Radio & Audio, Media, and Health & Wellness.

VMLY&R Commerce US received a Gold for Mondelez’s OREOCodes in the Creative Commerce category, now in its sophomore year. The Creative Commerce Lions celebrate outstanding creativity and commercial success in everything from merchandising to social commerce to payment solutions. OREOCodes, which turns cookies and milk into an interactive barcode-based experience, also went on to pick up an additional Gold, two Silvers and a Bronze across Direct, Industry Craft, and Mobile.

“This was an incredible year for our agency and clients across the world, with the US having an especially strong outcome with Mondelez’ OREOCodes,” said Manuel Bordé, Global CCO. “It’s been humbling to see how the industry has embraced Creative Commerce. The work that won this year across categories is reinventing how we buy and transact through brand-building creative that converts.”

The full list of VMLY&R Commerce wins includes:

Mondelez 'OREOCodes' – VMLY&R Commerce US

• Gold – Creative Commerce
• Gold – Direct
• Silver – Direct
• Silver – Industry Craft
• Bronze – Mobile
• Shortlist – Brand Experience & Activation

Coca-Cola’s “I See Coke” – VMLY&R Commerce Dubai & US

• Silver – Radio & Audio

Mexican Red Cross “Donate Siren” – VMLY&R Commerce Mexico

• Bronze – Media
• Shortlist – Health & Wellness

SBS + Asociación de Alzheimer de Puerto Rico “Jingle Therapy” – VMLY&R Commerce Puerto Rico

• Bronze – Health & Wellness
• Shortlist – Health & Wellness

AB InBev + Adidas “Beer Badge” – VMLY&R Commerce Mexico & US

• Shortlist – Creative Commerce

Seiki Milk “Milk Manga” – Geometry Ogilvy Japan

• Shortlist – Health & Wellness
• Shortlist – Industry Craft

Unilever “Suvidha Centre” – VMLY&R Commerce India

• 2x Shortlist – Creative Business Transformation
• Shortlist – Sustainable Goals