Walkers' Broken Crisp Reflects England's Hearts After Euro 2024 Final

Unfortunately, last night England's hearts were broken in Berlin as they once again fell at the final hurdle against an inspired Spain team. Walkers today launched a new reactive ad to reflect the way many people will be feeling this morning.

Part of the No Walkers, No Game brand platform the creative will run across DOOH, print and social today; with a media buy in newspapers including The Times, i, Daily Telegraph, Daily Star and Daily Mirror arranged by OMD.

The ad features a heart shaped crisp which is broken into four pieces, also revealing a St George's Cross - it runs with the message 'Thank you England. You Did Us Proud.' It was produced by VCCP’s global content creation studio Girl&Bear.