Welcome to the Temple of Bathurst in New Campaign from Repco and Thinkerbell

Bringing back Brocky’s red glove, a year on from last year’s antics, the new Repco work sees racing fans making the pilgrimage to the Temple of Bathurst to have the Bathurst brought into their lives through its almighty power. 

In this fourth year of Repco’s much loved “Bringin’ the Bathurst”, the work features the return of the owner of Brocky’s powerful glove as the ‘Revvvrend’, bringing the Bathurst to all who flock to the iconic Mount Panorama. The earworm of a track was developed by the team at Electric Sheep Music and spot directed and produced by the highly exalted Josh Logue and TAXI.

Kym Sutherland, GM marketing at Repco commented, “Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it. This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work.”

Ben Couzens, executive creative tinker at Thinkerbell added, “We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year”.

The full Bringin’ the Bathurst work is running up to and throughout the great race in October, on TV, Digital, Print and Social and of course supported with some equally entertaining event activity for those making the pilgrimage this year.