West One Music Brings Tongue in Cheek Sync to St Pierre Spot

West One Music had a great experience working with their clients at Wake the Town on the first TV campaign for St Pierre. The West One Music track Vivre Sans Amour, translated to ‘To live without love,’ from French artists Dorothee Rascle and Marie Morales Lopez De Lerena was perfectly placed in the legendary bakery brand’s latest campaign. 

The fantastic tongue-in-check campaign, ‘Eat Avec Respect,’ showcases St Pierre’s wide range of quality brioche products, from waffles to burger buns.

Just in time for the summer months and the much-loved BBQ session (whatever the weather), the campaign will run on TV screens for the next five weeks and in-store, on social media and all other digital channels.

The track used is taken from West One Music’s authentically made French album Rétro à la Française.