White Claw Rides the Wave in Latest Full CG Ad Campaign

White Claw, the pioneer of hard seltzer has launched its new social campaign ‘The Difference is Clear’ through creative agency VCCP & Girl&Bear and produced by creative design and animation production studio Electric Studios. 

The campaign features fully CG liquid waves and liquid simulations. Every ripple, splash, and droplet of water has been meticulously crafted to evoke the sensory experience of enjoying a White Claw hard seltzer and outline the aspects of White Claw that make it unique. The CG liquid wave serves as a metaphor for the refreshing and dynamic nature of the product, embodying the brand's commitment to innovation and quality. The film was achieved through real-time physics simulations within Houdini, additional 3D and clever compositing.