Why is Volkswagen Showing Off Other Car Brands in This New Spot?

Volkswagen lets vehicles from other manufacturers take centre stage in this new spot from Grabarz & Partner and Anorak’s Sebastian Strasser.

These models are presented as children’s dream cars which make the kids forget everything else around them when they see them.

This is where the Volkswagen Golf comes into its own. Thanks to some nifty, cutting-edge tech, it brakes automatically just in time as a boy who is immersed in a daydream walks into the road, with his eyes following a sports car that has just passed by.  

Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, says: “The Golf features one of the most innovative, comprehensive and effective packages of driver assistance systems – and is therefore one of the safest vehicles on the market.”