W+K Portland Channels The Great Gatsby with Dodge Brothers' History

One-hundred years after John and Horace Dodge created the Dodge Brothers Motor Car Company, the brothers’ spirit lives on in a new advertising campaign that broke over the weekend.

The cinematic spot “Ballroom,” debuted during college and professional football games, and is the first ad in a series that captures the passion John and Horace Dodge had for making great cars, and how their vision for the future is still very much what drives the Dodge brand today. The launch spot tells an imaginary tale of John (Tyler Bryan) and Horace (Joe Coffery) Dodge celebrating their success with friends 100 years ago. 

The campaign will extend to print executions, and we look forward to sharing additional spots in the month to come.