Yodel Your Heart Out with Leo Burnett Schweiz's Interactive 'Yodeling Pear'

Mario Haller is a Swiss boutique producer of fruit brandy. To create its delicious brews, the fruits are allowed to ripen naturally, with no pesticides involved, with none of the trees in the local area artificially fertilised. Every pear is carefully picked by hand – an approach that produced the Vintage Edition, which is made using untreated, ‘fortunate’ fruits.

Leo Burnett Schweiz has created a rather fun website, featuring an animated pear-character - the same as on the label of the Vintage-Edition. By playing a funny yodel-melody with the keyboard, use can win a bottle of Pear Brandy. After yodeling, a machine distills the melody into a fine pear brandy for sharing with a friend.