Zinedine Zidane, Chloe Kelly, Jack Grealish and More Prepare for 'The World's Game' in FIFA 23 Spot

Blink directing duo Jungle partnered with W+K Portland, to bring to life EA Games’ FIFA 23 with a full throttle cinematic feast. An immersive and intimate experience the film brings together real-life fans and big time football players, touching upon universal rituals that relate with fans all over the world.

Football legends Zinedine Zidane, Sam Kerr, Kylian Mbappe, Virgil van Dyke, Chloe Kelly and Jack Grealish star equally with perfectly cast real-life fans all swept up in the excitement for the FIFA 23 game.

Shot across five cities during a very hot summer, keen football fans Jungle took direct inspiration from what happens in the build up to a large-scale football match. Thinking about every single detail down to the knock off football shirts and the crowded, sweaty bus that rattles through the city centre towards the stadium.