HSE - Little Things

For an Irish mental health and wellbeing campaign, ‘Little Things’ required a sensitive approach to the stories of three individuals’ (Una, Alan and Robert) experiences with depression, stress and anxiety; and how small actions can make a difference to your wellbeing. The core message of the campaign is that we all experience life’s storms – the day to day difficulties that are an ordinary, everyday part of life. Things like stress, grief, feeling down, worried or anxious. However, there are things that you can do for yourself and others that will have a positive impact on how you feel and how you cope. We developed a range of intelligent and emotive visual metaphors to convey themes of isolation without being too gloomy or appropriating visual tropes related to depression. In this way the imagery supports the tone and mood of each personal journey, rather than visualising exactly what is said in the script verbatim. In turn allowing us to produce more emotive, elegant and effective films.