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Meta - First Encounters

Meta
11/03/2024
Production Company
London, UK
12
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Brand

The background

In October, the Meta Quest 3 headset launched to rave reviews, with many praising it as the best standalone mixed reality headset in the market. For its launch, we collaborated with Meta on a mixed reality game called ‘First Encounters’ that comes pre-installed and ready to play on every headset.  

The execution

‘First Encounters’ immerses players in a space-themed adventure where the goal is to capture as many ‘space puffians’ as you can before the time is up. What sets the gameplay apart on Meta’s new headset is the way users can interact with a blend of their physical surroundings and the virtual space-scape environment of ‘First Encounters,’ offering a whole new mixed reality gaming experience.

The project utilised the Quest’s improved passthrough capabilities to help virtual content bleed into the user’s physical environment. Whilst the Quest Pro laid the groundwork with colour passthrough, only the Quest 3 is capable of using its depth sensors to extract a mesh that reflects the shape of the users environment and individual surroundings. This feature in ‘First Encounters’ gently transitions the boundaries between the player’s room and the virtual world, enriching the gaming journey and creating a truly immersive experience. 

Working with the capabilities of the Quest 3, we were able to design assets and visual effects that took into account various challenges, including the need for seamless integration, device optimisation, and the complexity of creating interactive effects that respond to and integrate with real-world conditions.

The results

Vast audiences have already been able to experience the future of mixed reality with ‘First Encounters’. The game successfully demonstrates the amazing capabilities of the Quest 3 headset and has been met with rave reviews from early users and industry press:

‘Quest 3’s First Encounters Will Make You Believe In Mixed Reality‘ – The Gamer

‘The single most fun MR experience I’ve had so far is First Encounters.’ – The Verge



About UNIT9 London

Making brands famous since ’97, UNIT9 is a global production partner with the sole mission to create astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship.

Built from a multidisciplinary team of visionaries, we are experts in experience - skilled across: Virtual and Hybrid experiences, Augmented Reality, Film & Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming and Experience Design.

It’s why AdAge crowned us Production Company of the Year in 2023 and Campaign announced us Tech Company of the Year two years running in 2020 & 2021.

For the past 26 years, we have combined digital innovation with modern storytelling and film craft to create truly memorable experiences and jaw dropping content.

We are forever learning, testing, building and making.

We are obsessed by the craft and deliver everything with love.

We are independently owned and independently spirited.

We are not an agency. We are creative, production & problem-solving on-demand.


UNIT9 Films is our dedicated division for live action & storytelling across all channels.
Our roster of film and interactive directors shoot content for TV, social web, mobile, installations and everything in-between.