ICG - Creating sustainable value for ICG by partnering with ambitious businesses - Carousel

Started as a traditional strategic communications firm focused on market research inputs and public relations output, SJR pivoted early and became a first mover in the world of digital content.

Experimenting with our own “Infrastructurist” blog, we realized the power of original content to engage audience and drive conversation with key stakeholders. And we proved the concept with GE, transforming their traditional corporate blog, GE Reports, building out new owned content hubs and sharing material across social and other media platforms.

With more experienced, in-house journalists than most traditional newsrooms, dozens of clients, hundreds of sites, thousands of pieces of content, and dare we say millions of social posts later, we’ve never looked back. And with two Content Marketing Agency of the year awards, we’re still the original, and still the best at what we do.