TikTok - TikTok LIVE Fest 2024
TikTok LIVE Fest is an annual event that celebrates the achievements of TikTok LIVE creators from all over the world and, in 2024, we set out to help Tik Tok bring LIVE Fest to Miami for their most spectacular show yet.
From the moment creators registered for the event to the culmination of the awards ceremony and after party, we produced an unmissable, immersive experience that amplified creator connectivity through all touchpoints. We reimagined the red carpet with an impressive TikTok branded entrance and interactive ‘Welcome Wall’ to encourage engagement and creativity. Around the venue, we crafted vibrant installations and content creation moments for creators to go LIVE. The stage design was key, with multiple large phone screens as the backdrop and giant inflatables inspired by key TikTok visuals creating a fun, sharable environment in person, and for online viewers. Everything was crafted with an unmistakable TikTok look and vibe throughout.
Broadcasted on TikTok to over 3 million viewers, the awards show was hosted by A-list talent Terry Crews and TikTok star TK, with live music performances from Meghan Trainor. Plus, of course, our 400 creators streamed live and involved their followers throughout their experience, from the red carpet to activations and the awards show.
Impact
With this wonderful, content-fueled experience, we opened the possibilities for creators and created a ceremony that surprised and delighted audiences everywhere. It generated 55 million impressions, 2.7 million unique viewers, 72.7k peak concurrent users and led to 8k+ new TikTok followers.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
Through the power of experience, we create meaningful relationships between people and brands.
But we don’t just create brand experiences. We create Experience Brands.
Promise + Proof = Experience Brand
We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again.
At the core of our agency is our people. Founded by a man nearly a century ago who believed that experiences move people to act, we continue to live by this notion today. We are a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts and business partners.
Born out of smart insights and built creatively with a content-first approach, our award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.
Each and every day we are driven to do one thing: Be Extraordinary.
This desire fuels our work and our culture. Because we don’t want to be ordinary. And neither do you.
Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.