Samsung - Sabrina Tour Doco
A tour doco that gets fans closer than ever.
We helped fans get closer to Samsung #TeamGalaxy advocate and global pop star, Sabrina Carpenter, with her tour documentary, all filmed on Galaxy devices.
The documentary showed Sabrina embarking on the North American leg of her first global tour for her ‘emails i can’t send’ album, offering a glimpse into her hectic tour schedule, the behind-the-scenes antics of her tour dates, and her rehearsals. We also facilitated unique fan experiences. We sent two superfans to the singer’s hometown of Philadelphia, offering them an opportunity to get closer to their favorite star. We also connected Sabrina with her global fan base, answering questions submitted by her fans from all corners of the world.
The documentary went live across Sabrina’s social channels and received over 5M
views, with product-specific cutdowns being published on global Samsung channels for
We are a socially-led creative agency with a team of more than 1,300 people across 19 offices around the world, and 60 in Sydney. Our purpose is to connect people and brands in meaningful ways. We are focussed on people above platforms and believe in the power of social insight to drive business value. We call this social thinking. We work with many of the world’s top brands, including Audi, Samsung, TikTok and Activision.