Virgin Voyages - Virgin Voyages Cruises
What were we proving?
No matter how you like to vacation — there’s something for everyone aboard a Virgin Voyages cruise.
Think.
Virgin Voyages have a cruise for me.
Deliver.
In the aim of promoting the Virgin Voyages cruise line, a double decker bus was converted and designed to replicate the look of the iconic ‘Scarlet Lady’ cruise ship bus a bus tour around London with Virgin’s very own Sir Richard Branson for a day.
We created a route around London’s most iconic landmarks, with performers on board interacting with commuters and giving our free cruises, as well as live performances and ongoing media coverage by several news outlets.
Results.
120 News outlets captured the activation
160K Viewership of PR stunt across the country
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.