JetBlue - Year in Review
How could JetBlue celebrate travelers and nudge those still grounded during a difficult travel year? We premiered a hyper-personalized digital email and social experience that pulled in an unprecedented amount of data. Over 7,500,000 unique versions were created. It proved that JetBlue knew their customers better than any other airline, and it got people back in the skies.
Track connects people to brands through experiences that are the most relevant to them wherever they are on their journey.
We believe marketing should be done in service of the customer, their experience, and their unique journey.
And that what creates customer value can be used to create long-tern business value as well.
