Performance Space - The Unseen Machine
In 2023, the 40-year anniversary of creative vanguards, Performance
Space, happened to coincide with the biggest shake-up our industry
has ever experienced –– Artificial Intelligence.
So, what better way to celebrate and honour the past – by helping to
shape the narrative of the future? Enter… The UnSeen Machine. A
bespoke AI platform with a twist – allowing a new audience to create
brand-new artworks blended from the PSpace 40-year archive. And
challenging our audience to consider – Does Ai have a role in the future
of artistic creation?
Success: 15% increase in ticket sales
Awards won so far:
Webby Award Finalist: AI, Metaverse & Virtual
How it started.
The Works was founded in a van by two creative people 21 years ago who believed in a more efficient way of working. We put creatives on the forefront to ensure our clients get great work and achieve business growth via an agile model with fewer layers.
Where we are today.
Today, we’re still driven by that same ambition. From an EDM to a Brand Platform, we approach each brief with an entrepreneurial spirit and a growth mindset. Our ideas are connected across all platforms that meet at the intersection of technology, culture and innovation. In 2021, The Works proudly became part of Capgemini, a global leader in digital transformation. Together, we deliver on our ambition of being the world’s greatest Growth Creation Company and having fun while we do it. Naturally.
Our philosophy.
Together, we have the power to change someone’s day, change a mind, or change the world. It’s up to us to be worthy of that attention. Our ambition is to create journeys worthy of attention to truly… Be significant.