Mastercard - Mastercard at the Australian Open
What were we proving?
Mastercard provides key customers, priceless experiences
Think.
Two bespoke priceless sites to host 450+ business customers at the Australian Open
Deliver.
Mastercard provided priceless experiences to their key local and global customers across a two week B2B program at the Australian Open.
We delivered 10 x B2B events ranging from smaller JESC sessions to larger local and global customer forums. In total, we hosted 450+ customers across these sessions.
We executed the end to end B2B programming which consisted of the management of guest speakers, Installation and delivery of two bespoke sites, product showcase, collaboration for F&B and all priceless experiences including ambassador appearances with the likes of Ash Barty, Alex de Minaur and others.
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.