Binance - Enter the Dimension
As a leading blockchain services provider and the world’s largest cryptocurrency exchange, Binance is dedicated to increasing the freedom of money. To build brand and product awareness around the world, Binance partnered with one of the biggest names in music to sponsor his global tour.
So, we set out to create a one-of-a-kind, headline worthy experience that would establish Binance as a cryptocurrency leader and showcase the adoption of Web3 – the next iteration of the internet built on blockchain technology.
Introducing, the first-ever concert fan experience created in Web3. Enter the Dimension. This global, integrated campaign was the ultimate fan experience that introduced fans to a whole new dimension of music. Fans could indulge in a digital portal that featured a concert themed face filter, a web3 puzzle game, and a bespoke metaverse adventure to win merchandise and free concert tickets. An influencer unboxing campaign helped to. further build excitement and drive traffic to the portal.
To engage live concert goers, we created one of the world’s largest AR sculptures, inspired by the Binance logo. Showcased at 10 concert venues across the world, this eye-catching cube unlocked an AR game to win merchandise, whilst driving new sign-ups to Binance’s platform.
Impact
The campaign generated over 1 billion social impressions and 99% positive sentiment proving that the experience strongly resonated with music fans. It also garnered a total +41,000 new Binance impressions and +401,000 concert impressions.
No one sets out to be average. No one aspires to be ordinary. Jack Morton is an award-winning global brand experience agency that exists to reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.
Through the power of experience, we create meaningful relationships between people and brands.
But we don’t just create brand experiences. We create Experience Brands.
Promise + Proof = Experience Brand
We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again.
At the core of our agency is our people. Founded by a man nearly a century ago who believed that experiences move people to act, we continue to live by this notion today. We are a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts and business partners.
Born out of smart insights and built creatively with a content-first approach, our award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.
Each and every day we are driven to do one thing: Be Extraordinary.
This desire fuels our work and our culture. Because we don’t want to be ordinary. And neither do you.
Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com.