JBL - Quantum Console
Challenge
Evolve the existing JBL Quantum Console campaign with the intention to drive brand awareness and increase brand product relevance and sales among the console gaming audience across EMEA.
In addition to developing the campaign strategy, we delivered an updated brand creative identity rolled into a toolkit that was built for adaptation across all EMEA local markets. The toolkit was purpose built for paid media delivery across digital, OOH and POS as well as for in-market events such as Paris Games Week and Gamescom.
Idea
We knew that our campaign identity needed to deliver on various touchpoints in order to meet the brief, including:
- Immersing our audience in competitive gameplay
- Demonstrating that our product delivers the most immersive, connective gaming experience
- Compete with other brands within the gaming space
- Empower people to express their true selves
The Impact
The campaign sat across 10 different countries
With the goal to maximise awareness, we activated JBL Quantum presence in the gaming universe in both relevant digital platforms while also ensuring a physical presence around events such as Paris Games Week (France) and Gamescom (Germany)
Alongside OOH and print placement, targeted channels included Twitch, TikTok, YouTube, Meta (pending local relevance)
Amongst the most successful media results were the following:
- Germany: 66m Impressions | 33m video views | more than 784 OOH contacts
- France: 68m Imps | 26m VV | more than 15.3m OOH contacts
- Spain: 36m Imps | 5M VV| more than 8M OOH contacts
- Belgium+ Netherland: 15m Imps | 1m VV
- Nordics: 17m Imps | 319k VV | 29k clicks|300k OOH Contacts
- UK & IE: 44m Imps | 5m VV | more than 35m OOH Contacts | 2m Newspaper readers
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
