ViiV Healthcare - Daniel's Apartment

Daniel´s Apartment is a real-life experience that proved prejudices and disinformation around HIV still exists.    

In the midst of a rental boom in Madrid, we posted an ad in the main online real state agencies: a beautiful apartment to share in Madrid´s city center. Daniel answered the calls and during the conversation he dropped casually that he had HIV: everyone remained cool but in the end 81% of people never called back to visit the apartment.    

We told Daniel´s story and the result of the experience in a video that ended up with a powerful conclusion: we are not more open minded about HIV, we are more hypocritical (and we have better manners on the phone than ever). The same stigma and false fears still exist., even though sharing an apartment has no risk of infection.