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Momentum 'Goodbye' Director's Cut

05/11/2015
Production Company
Johannesburg, South Africa
1
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Agency / Creative
Production
Post Production / VFX
Editorial
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Bouffant director Erik Van Wyk delivers a cinematically striking commercial for Saatchi & Saatchi BrandsRock and Momentum, effectively demonstrating a comic notion of out with the old and in with the new. Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial. Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life. Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand.
About bouffant

bouffant launched in 2007, headed by directors Erik Van Wyk, Dean Blumberg, Marc Sidelsky and Andre Liebenberg. With these four directors, bouffant reached the status of number one ranked production company in South Africa in 2012 and continues to be recognised as a leading company in the industry.

After over 20 years as Executive Producer at Velocity, Peter Carr took the reins as the newly appointed Executive Producer in 2014. Adding to this new wave of development bouffant signed directors Thabang Moleya, Petar Spiljevic and Gordon Lindsay.

Now in its eighth year of operation bouffant aims to expand its creative portfolio and build on its base in conventional film production, eventually expanding into the dynamic digital marketing space.

The company’s strength lies in the eclectic mix of directorial talents. This variety of styles enables bouffant to push creative boundaries, whilst keeping its fun and vibrant flavour.

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Language:
English
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