Google - Data GIF Maker
Google Data GIF Maker - A new era of data storytelling
Google News Lab approached Toaster requesting a simple way for journalists, bloggers and businesses to create engaging animated data comparisons to enhance their storytelling.
In the past, we had created rudimentary data visualization tools for Google, but the vision for this site was much greater. To make the site more powerful, we needed to add bells and whistles like high quality outputs, a more modern & intuitive user experience, and a variety of customization features.
We began by designing a wide range of animated data visualization templates using bar charts, donuts, heat maps, scatter plots and basic geometric area graphs. We settled on 4 graph styles that were visually unique, but simple enough to generate and display legibly on mobile.
We also needed the user experience to be streamlined so that users could create GIFs on any device with a fully accessible interface. Using Google’s Material 3 design system, we landed on a modular dashboard approach that allowed users to preview animations live while inputting variables, selecting themes, and adjusting colors to best display their data.
Because our team is full of content creators and visualization experts, we pushed to include features that would be useful in our daily presentations – like a websafe color picker, the ability to add a logo, multiple font choices and export formats, and a continuous log of previous data GIF creations.
The site launched successfully in July 2024! Give it a whirl at datagifmaker.withgoogle.com.
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.
