Samsung - The heart of your smart home
Samsung - The heart of your smart home
The brief was to launch Samsung’s most advanced premium smart fridge via a conversion driven campaign.82% Singaporeans who look for premium products are driven by aesthetics. We had to win them over with a ‘tech driven’ product.
Our predictive data modelling showed that it took 21 days for an average Singaporean consumer to complete a decision journey for a premium smart fridge.
Hence our strategy was to inspire our audience with Samsung’s core tech excellence and convince them with the high aesthetic value of the product via carefully crafted 21 day engagement plan.
We created a data driven campaign with a 3 tiered performance funnel Inspire - Convince - Convert which nudged our audience into selecting Samsung as their favourite choice across their 21 day decision journey and featuring over 25+ bespoke creative work across the audience journey.
Media analytics showed us that our digital creative optimization delivered an engagement rate which was 62% higher than the category. Samsung shattered its sales KPIs within 3 months of the campaign despite the market slowing down drastically due to the Covid-19 pandemic. By the end of the campaign period, the campaign sales KPI was shattered by a mind blowing 125%!
Know more: https://toaster.co/work/samsung-family-hub/
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.
