Alex Feil for Edeka. #heimkommen - a commercial provoking a public debate in Germany

tempomedia director alex feil and agency jung von matt created a very deep and meaningful christmas spot for the german supermarket edeka. if the film has already gone viral, that is not only because of the emotional storytelling. the commercial reminds us of the things that really matter by telling a story with a thought-provoking twist. the german brand is not shying away from a public debate during christmas time. alex feil succeeds in finding the right images and tempo for the bold idea and creates a short film, that will get under your skin.