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St George 'Power of Thumbs - Everyday Account, Card Block (Superhero)'

23/03/2016
A Production Company
Alexandria, Australia
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Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems). The content campaign is being delivered online, socially and on phones.
About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process. 



 
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