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DEAR FUTURE MOM | CoorDown

20/04/2017
Production Company
Milan, Italy
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CoorDown and Saatchi & Saatchi collaborated again in occasion of the World Syndrome Day, for the campaign “Dear Future Mom”. The film was produced by The Family. The film talks about the right to happiness and well-being of people with Down syndrome, and was inspired by an email that a pregnant mother expecting a child affected by the syndrome had sent to CoorDown, asking “What kind of life will my child have?”. In order to respond to this mother-to-be, and at the same time to many other mums, Saatchi & Saatchi filmed 15 people with Down syndrome from all over Europe, explaining that her son’s life will be a happy one, just like theirs, telling her all the beautiful things they will be able to learn and do.
About The Family

The Family is a commercials, short films, branded contents production company.
We are based in Milan, working worldwide.
Founded in 2002 and driven by the aim to produce quality films, in fifteen years we realized more then 450 films, both for the Italian and international markets.
The passion and the enthusiasm we invest in our work let us achieve numerous awards in various international festivals and establish partnerships with acclaimed Italian and foreign directors.
Welcome to The Family!

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