senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Millicano with Millionaire - Digital Video

11/01/2018
Publication
London, UK
45
Share
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Jacobs Millicano is the most premium brand in Jacobs’ product range and Russian consumers don’t understand its difficult benefit – the whole bean instant coffee. JM is instant coffee and in every granule there is a piece of natural ground coffee. The brand name “Millicano” sounds very Italian; also Italians are great connoisseurs of good coffee. That’s why we decide to link our campaign with Italy and choose famous dancing millionaire Gianluca Vacchi as a brand ambassador. Gianluca is very popular in Russia, especially among women, the main target audience of Millicano; also he is millionaire, which fits to the premium brand. We created the digital video and music video where Gianluca educates consumer about product benefits and declares his love for Russian women in romantic way.
About LBB Editorial

Little Black Book celebrates global creativity in advertising across all platforms and areas of the business. 

Our channel showcases the best local and global work on the planet. 

We’re passionate about creativity and the industry.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0