Top Drawer developed three branded Liquor Depot TV commercials to showcase their unique selling propositions.
1) Convenience: Our goal was to showcase the convenience of over 170 Liquor Depot locations in the Alberta market, as well as the convenience of quick in-and-out service, cold beer and great selection.
2) Delivery: With the recent introduction of home delivery, we wanted to let customers know that right-to-your-door service is now possible. And with their massive selection of products to choose from, the possibilities are endless!
3) Always on Sale: For retailers, on-sale products are big attention-getters. The difference we wanted to highlight was that Liquor Depot’s sale items are not last season’s stock, but rather everyday brand names at great prices. On top of that, sales are an everyday occurrence, not just weekends or special occasions.