senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

White Christmas

14/11/2018
A Production Company
Alexandria, Australia
10
Share
Brand
Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
Christmas has come early for Bonds this year. If you've ever dreamt of a 'White Christmas Down Under', then dream no longer. Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign, developed by Leo Burnett Melbourne, that asks everyone to get into the Christmas spirit. And, in the spirit of gift giving, Bonds has unleashed a sleigh-full of summery and sparkly presents for the entire family.  The campaign explores the many ways Aussies can enjoy a White Christmas Down Under. The hero film follows a group of Bonds clad mates enjoying a White Christmas, Aussie style, in their makeshift salt flat hangout, while Bonds dressed tots and toddlers celebrate in the sand dunes.  The all-star cast includes Indigenous model Lilla Lowanna, Triple J presenter Tanya Bunter, Aussie model Kawani Prenter and Melbourne couple, Damian Meredith and Brendan Leith. The vast salt flats provide the perfect backdrop to the colourful range, featuring festive sparkle, bright neons and a taste of the new Bonds' boardies available for summer.
About Photoplay / Playtime

We love telling stories. 

Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms.  We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else. 

Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process. 



 
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0