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Group745
Group745
Group745
Group745
Group745
Group745
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Transforming SEO performance through content and technical SEO expertise

21/02/2019
Agency Network
London, UK
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InsureandGo appointed ROAST to turn around their SEO activity, following on from the impact of a penalty in 2012, prior to which they were a forerunner of the industry in terms of search. InsureandGo came to ROAST with the specific search challenge of regaining their lost visibility, an ambition that ROAST embraced, but it didn’t come without obstacles. During the prior couple of years, price comparison websites had drastically increased their market share in the search landscape, meaning that InsureandGo were becoming increasingly reliant on Paid channels, while making smaller profit margins. Following this recent history of poor rankings, clearly a bespoke and strategic campaign was imperative, and ROAST needed to think outside the box. The strategy that was put into place was that of exploring niche areas of focus in a wide and varied market place. By creating a unique integrated SEO tech and content campaign, which after addressing technical issues, focussed on generating interest and engagement within these communities, we were able to create positive ranking signals, which in turn increased InsureandGo’s search visibility. This led to a boost on all lower-level search queries related to our campaigns which in turn drove up overall rankings for InsureandGo in major, very competitive, generic categories. https://discoverinteresting.com/
About TIPi Group
ABOUT THE TIPI GROUP. The TIPi Group are a specialist network built on performance and profitability (Pi). With an ambition of shaping the future together, we house teams of professionals into different areas of expertise but always operate with shared values at our core. We work towards one common goal and purpose.

Our aim is to transform the fortunes of those we work with. We are continually seizing opportunities and pioneering the way, collaboratively. As one tribe. With the aim of building a strong network of like-minded people, we have created an environment in which individuals are encouraged to fulfil their true potential.

OUR VALUES. Each agency within The TIPi Group operates with the same values at their core: collaboration and authenticity, driven by restless minds and a clear purpose.

It’s important to us that we work with individuals and clients who embody these principles. The people who we work with are energetic and ambitious, with a shared entrepreneurial spirit.
We know that to be truly ‘specialist’ in your craft, you need to remain nimble and progressive. We stay one step ahead of the continual digital evolution and shape the future of that landscape.

HOW OUR AGENCIES WORK TOGETHER. We believe passion beats scale. We ensure that each agency model retains a certain size, ensuring that no one is lost in the business and that no service levels are diluted: whether that be staff, client or product. Everyone at the TIPi Group remains at the forefront of the business with a dedicated, authentic focus on our clients’ success.

Through our network, we can create specialist teams to handle our clients’ business challenges, delivering authentic integration and impactful results on every level.
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