Genelec x Boiler Room

Genelec wanted to reach and engage with a new audience: Millennials who are passionate about electronic music. To reach these people, we joined with Boiler Room, loved by our target group. We created a cross-channeled campaign consisting of three parts: 1) Competition for consumers 2) Event + Live Stream 3) Video series to support the collaboration. We increased purchase intent by over 80% amongst an audience of millions.