senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Burger King - Mini Flame King

Burger King
15/05/2019
Creative Agency
İstanbul, Turkey
98
Share
Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER

In Turkey, everyone is madly in love with barbecue. People fire up the grill anytime and anywhere: parks, balconies, boats or just on the side of the road. It is probably one of the many reasons why Burger King is the leading fast-food brand in Turkey and why there are branches all around Turkey.

 

Except in one city: Sinop.

 

Recently, we've seen sad tweets and messages from Burger King fans lamenting about the lack of a branch in Sinop. Burger King didn't want to let them down, and since we won't be able to open a restaurant in Sinop right away, the brand decided to send them an unforgettable gift for them: The Mini Flame King grill. A flame grill the same size as the Whopper box, portable and convenient, and the perfect gift for people who love to barbecue this much.

 

Burger King replied to them on social media with targeted videos showing off the Mini Flame King grill experience. The conversation which started in Sinop quickly spread to Burger King fans across the country. Our Mini Flame King videos reached more than five million people, garnered more than 2 million views. And to meet public demand, we had to make more hundreds more Mini Flame King grills!

 

As the king of flame-grilling, we made sure the fire of flame grill burns across the country.

About VML Turkey
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0