senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

The Wildlife Trusts - Wilder Futures

07/06/2019
Advertising Agency
London, United Kingdom
15
Share
Agency / Creative
SIGN UP FOR OUR NEWSLETTER

      For our Wilder Futures campaign, we made an attention-grabbing 'fake' movie trailer of the 'Wind in the Willows' to raise awareness of wildlife depletion. Much loved characters Badger, Toad, Mole and Ratty find themselves in serious trouble when they return to the Willows in 2019.




      The Challenge

      Raise awareness of wildlife depletion in Britain and show that it can still be reversed.

      The Insight

      People don't react positively to bleak, preachy messaging, but they do to much loved characters (and Sir David Attenborough).

      The Solution

      Create the Wilder Futures campaign, making an attention-grabbing movie trailer for a dystopian Wind In the Willows to push the government towards much-needed law changes.


      The Execution 


      The trailer was created by the animators behind Wes Anderson's Isle of Dogs and voiced by a stellar cast of influential figures including Attenborough, Catherine Tate, Asim Chaudhry and Alison Steadman. 


      With the campaign being shown in cinemas across the UK as well as broadcast across billboards up and down the country, the press picked up the campaign instantly. National press coverage of Wilder Futures spans across major publications such as VogueThe Independent and The Telegraph. It has also been listed by the Shots as one of the hottest contenders at Cannes Lions 2019. 


      Afterthought 


      For many of us, reading Kenneth Grahame's 'Wind in the Willows' was a major part of our childhoods. Attenborough, President of The Wildlife Trusts said of wildlife depletion that "it is desperately sad that so much of our country's wildlife has been lost since Kenneth Grahame wrote his wonderful book," and that "it is hard to know whose descendants have suffered the worst."


      The Climate emergency has established a moral imperative to make a change. 


      "We are a nation of nature-lovers, yet we live in one of the most nature-depleted countries in the world. If we want to put nature into recovery we have to create a mass movement of people calling for change... Our film is a sad version of the 'Wind in the Willows' - showing how Ratty and Toad have hit the buffers- but it ends with a real message of hope. It's not too late to create strong laws which will help our wildlife make a comeback - and it's not too late to establish a Nature Recovery Network which will enable us to plan a wilder future." - Stephanie Hilborne, CEO of The Wildlife Trusts





      About Don't Panic

      In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.

      ‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness


      Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.


      How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.


      We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.


      Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.


      SUBSCRIBE TO LBB’S newsletter
      FOLLOW US
      LBB’s Global Sponsor
      Group745
      Language:
      English
      v10.0.0